There is a gap between what sellers see of an agent campaign and what actually shapes the outcome. The open home is visible. The buyer follow-up is not. The marketing is visible. The negotiation positioning is not. The listing is visible. The work that makes buyers take it seriously is largely invisible.The difference between a campaign man… Read More

There is a widespread belief that the bigger the agency, the better the result. That belief deserves scrutiny - because the data from local sales does not consistently support it.Brand recognition and agent performance are separate variables. The first is a function of marketing spend. The second is a function of the individual agent and wh… Read More

There is a gap between what sellers see of an agent campaign and what actually shapes the outcome. The open home is visible. The buyer follow-up is not. The marketing is visible. The negotiation positioning is not. The listing is visible. The work that makes buyers take it seriously is largely invisible.Understanding what good agents do bet… Read More

The relationship between inspection attendance and competing offers is not automatic. Something has to happen in between - and that something is almost entirely the responsibility of the agent.What determines whether inspection attendance converts to competing offers is what the agent does in the 48 to 72 hours after each open home. That wi… Read More

There is a version of this that plays out regularly. A vendor lists at a number that feels right to them - maybe it reflects what they paid, what they spent on renovations, what a neighbour got three years ago. The first two weeks pass with thin enquiry. Then the feedback starts coming in. Then the price drops. By that point the damage is already d… Read More